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Blog

Here’s How NOT to Do Mobile Marketing.

Have you caught mobile marketing madness yet? Mobile marketing and m-commerce are on the rise for the past 4 years and research states that 47 percent of retailers believe mobile currently influences customer purchases more than half of the time. Along with a Mobile Marketing Strategy come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 11 mistakes you’ll need to be aware of. Read more

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6 Tips for Creating a Customer Loyalty Program.

Big companies like Marriott and Toys R Us for years have spent millions of dollars on customer loyalty programs, offering frequent buyers points with each purchase that can be cashed in later for rewards. Ready to trade those old-fashioned punch cards for a modern mobile points system? Here are five tips for developing your new loyalty program. Read more

Can Brands Win the Loyalty Game with Mobile?

73% of smartphone and tablet users would like to use their devices to interact with loyalty programs. Yet, 61% of retailers cite customer retention as a major obstacle. The report shows that loyalty can translate into revenue−truly loyal customers generate 55%-70% of retail sales. Read more

Should you integrate text messaging with Customer Service?

  Taking it to the Text Level In a fast-moving digital world, consumers want instant and on-demand service. And with 90 percent of the world’s population covered by a cell signal, it’s really no surprise that text messaging – also called short message service (SMS) – is becoming a vital mode of communication for business … Read more

The Mobile Loyalty Audit. Just how loyal are today’s mobile customers?

The industry’s reliance on churn as a measure of loyalty is misguided. Churn measures only
those customers who have already left. It gives no indication of the loyalty of those that are retained.
Understanding how the support experience impacts brand satisfaction and how the frequency of support interactions can influence retention are just two examples of insight that can be used to build more robust indicators of loyalty.
• At any one time, 34% of customers are considering switching mobile operator.
• The likelihood to switch mobile operator decreases with age.
Read more

The State of Mobile Marketing

Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And Mobility is leading the charge 2013-2014 will be the years of mobile return on investment (ROI).

Marketers have already invested the resource into experimenting with marketing and retention trough mobile now is the time to act. Read more

Big Data, Churn, Customer Experience Key Challenges Facing Telecoms

“Our experience tells us that concerns around reducing churn, improving customer experience, and developing cross-sell opportunities are very closely interrelated,” Antonio Valasquez, Corporate Risk Director at Telefonica, said in the report. “The pressures of market saturation combined with the drive to reach new customers and improve profitability, means telcos are having to rethink substantial elements of their strategies. This demands not only self-criticism, courage and effort, but also new and better customer information, analysis and insights.” Read more

Short Code Compliance Updates

CTIA COMPLIANCE ASSURANCE SOLUTION – MOBILE COMMERCE COMPLIANCE HANDBOOK HAS BEEN UPDATED.
The Cellular Telephone Industry Association (CTIA) recently issued a new version (v1.3) of their Mobile Compliance Handbook, attached for your reference to this page as a link to downloadable .pdf file. As a reminder, your applicable ClearLine Service Agreement obligates you to follow these guidelines strictly. Read more

Mobile Shopping Statistics – Are You Ready To Maximize Sales From Mobile Shoppers?

90% of smartphone shoppers use their mobile phones for pre-shopping activities.

Mobile sites are preferred over apps by in-store shoppers 65% Prefer Mobile Sites 35% Prefer Apps.

The Google Shopper Marketing Agency Council released some insightful figures about how consumers are using their mobile devices to shop. These figures are a great way to prepare your business for mobile shoppers this upcoming holiday season. Read more

TCPA Amendment Now Requiring “Written Consent” for SMS Marketing. Are you Ready?

There are new changes to the Telephone Consumer Protection Act (“TCPA”) that go into effect as of October 16th, 2013. These changes directly impact your mobile marketing initiatives. The new changes require you to obtain “prior express written consent” from your existing and new contacts before you can engage in any type of ongoing marketing related text messages to them after the 10/16 deadline. Read more

Mobile Presence & Marketing

It’s clear that mobile presence in today’s market plays a major role in terms of advertising, promotion and interactive communications.
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Mobile Loyalty & Rewards Programs

Connect with your loyal customers via mobile phones. With ClearLine you can use mobile number as a loyalty account number.
 Learn More

Data Capture & Management

ClearLine enables clients with solutions for mobile engagement and mobile marketing to capture customer data and device analytics
 Read More

ClearLine Mobile In the News

SMS gateway update to support 2-way SMS for 10 digit phone numbers.

We’re excited to announce our newest SMS gateway update. This one is connection to Twilio and it is extremely robust, very easy to use and enables powerful features for 2-way SMS via 10 digits phone numbers: Read more

Expo Mobile Selects ClearLine’s Digital Rewards Platform

ClearLine Mobile, a full service mobile marketing and loyalty company, has been selected by Expo Mobile, a mobile virtual network operator, to deliver turnkey and managed digital incentive programs to support their marketing initiatives. A variety of digital rewards and incentives will be incorporated to ensure ongoing engagement with customer base and grow new subscribers service activation. To enhance current marketing campaigns and improve customer “stimulation”, ClearLine will provide Expo Mobile with MyDigi technology. MyDigi allows connecting with our Digital Rewards catalog and creating loyalty on demand by issuing real-time reward codes. Read more

Our Blog

Here’s How NOT to Do Mobile Marketing.

Have you caught mobile marketing madness yet? Mobile marketing and m-commerce are on the rise for the past 4 years and research states that 47 percent of retailers believe mobile currently influences customer purchases more than half of the time. Along with a Mobile Marketing Strategy come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 11 mistakes you’ll need to be aware of. Read more

6 Tips for Creating a Customer Loyalty Program.

Big companies like Marriott and Toys R Us for years have spent millions of dollars on customer loyalty programs, offering frequent buyers points with each purchase that can be cashed in later for rewards. Ready to trade those old-fashioned punch cards for a modern mobile points system? Here are five tips for developing your new loyalty program. Read more

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