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Should you integrate text messaging with Customer Service?

 

Taking it to the Text Level

In a fast-moving digital world, consumers want instant and on-demand service. And with 90 percent of the world’s population covered by a cell signal, it’s really no surprise that text messaging – also called short message service (SMS) – is becoming a vital mode of communication for business looking to reach out to their customer base in a way that is both efficient and friendly.

Some of the key takeaways from the infographic:

  • 73% of American mobile phone owners are regular texters.
  • 66% suffer from “nomophobia”, being without your cell phone.
  • 33% of mobile phone users prefer a text message over a voice call.
  • 91% keep their cell phones within 3 feet, at all times.

 

Taking it to the text level

By Column Five Media and Demandforce. Sources: Pew Research, Morgan Stanley and more

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