Millicom International Cellular (Tigo) Selects ClearLine Mobile To Design and Manage Mobile and Loyalty Marketing Campaigns
May 30, 2013
ENCINO, Calif. (May 30, 2013) – ClearLine Mobile, a full service mobile marketing and loyalty company, has been selected by Millicom International Cellular (Tigo), a mobile phone network provider, to deliver turnkey and managed mobile marketing and loyalty programs to support their marketing initiatives. A variety of mobile engagement campaigns will be incorporated to ensure instant, relevant and targeted audience experience including: Alerts, Text-2-Win, Text-2-Vote, Text-4-Locations and more. To enhance current marketing campaigns and create personalized experience via the mobile device (pre, during, post-transaction), ClearLine will provide Tigo with a comprehensive set of mobile and SMS marketing tools to create integrated, multi-channel, mobile marketing programs for customers, dealers and distributors.
ClearLine Mobile specializes in the design and management of turnkey mobile marketing and loyalty programs for prepaid providers, enabling mobile operators and prepaid service providers to increase customer retention, average revenue per user, and create loyalty to their brand. ClearLine’s programs feature variety of personalized mobile engagement channels such as: interactive SMS, rewards and incentive plans, social networks integration, couponing, mobile websites, automated marketing actions, refill and low balance reminders, and much more.
Millicom, also known as Tigo, provides mobile services in 14 countries in Central America, South America, Asia and Africa. Based in Luxembourg, Tigo is at the forefront of innovation offering compelling products in the international top up and prepaid phone calling market. Recently, Tigo became the first mobile network operator in Colombia to offer mobile access to Facebook, regardless of the type of mobile handset, using its Facebook for SIM solution. Tigo’s goal is to provide prepaid customers with advanced services, regardless of their data plan, to stay connected with friends and family overseas.
“We are pleased to be working with such a well-known wireless operator as Tigo and to deploy mobile presence and custom loyalty programs that are effective in increasing customer retention and service consumption,” commented ClearLine. “By using SMS, email, mobile websites and receipt promotional messages, customers find themselves reliant on a relevant mobile relationship with the wireless provider of their choice.”
About ClearLine Mobile
ClearLine Mobile can build a mobile presence for prepaid providers from the ground up. ClearLine’s programs can include mobile rewards and incentive plans, SMS keyword, location-based and mobile coupons, mobile websites and content, and more. ClearLine manages the entire campaign, including database recording and tracking, compliance oversight, and evaluation reporting. With extensive prepaid industry experience servicing national prepaid providers, long distance and wireless operators, e-commerce and retail channels and money transmitters, ClearLine Mobile is the provider of choice to deploy mobile marketing and loyalty programs. For more information, please visit www.clearlinemobile.com
Millicom International Cellular, also known as Tigo, is a mobile phone network provider in American and Africa. Based in Luxembourg, the company provides mobiles services in 14 countries. Their vision is to provide people in emerging markets the freedom to access today’s world. To make this happen, Tigo creates a world where mobile services are affordable, accessible and available everywhere and to all. Their mission is to provide services for people who want to stay in touch, belong to communities and to be informed and entertained, enabling them to express their emotions and enhance their lives. At Tigo, integrity, respect and passion are key values. Focusing on all three values together is essential to create sustainable success.
Contact: Nate Moshkovich
Vice President, ClearLine Mobile