For the first time in history, the number of wireless subscribers (322.9 million) has surpassed the population (315.5 million) in the United States. This means that the wireless penetration rate in the U.S. is at 102.4%!
Do you know someone who doesn’t rely on a mobile phone, smartphone or some kind of handheld device and a slew of mobile apps to stay productive at work, on the road or even in their home?
It was not so long ago that “mobile” meant nothing more than a portable phone. Now, nearly 34% of Americans can receive communications of their choice including text, email, social networking updates, and voice on one mobile device and this number is expected to grow rapidly over the next year. And consumers are taking this mobile device everywhere they go.
What’s more, reports by Forrester show that heavy app users are also heavy mobile Web users. The majority of North American consumers who have interacted with a brand using a mobile device have employed a combination of SMS, apps and browsers. Therefore, it should not be an “either or” decision for companies looking to develop mobile solutions, say Forrester market analysts.
Try mobile marketing for yourself. If you’re like most people, you’ve never scanned a QR code or visited mobile website, or sent keyword to a short code. But you have to use mobile marketing to understand mobile marketing, so dive in. In addition, make sure you have a mobile-optimized website. There’s no point getting into mobile if your business’ website isn’t mobile-friendly.
The bottom line? Mobile is here to stay, and your consumers are using it virtually every day of their lives. Given that, isn’t it time for you to get started and dive into the world of mobile?