Acquisition & Retention
One-to-one marketing (sometimes expressed as 1 on 1 marketing) is a customer relationship management strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment.
Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer’s preferences and characteristics and using that knowledge to provide better service.
ClearLine’s Mobile engine provides a unique platform to allow for very complex targeted marketing campaigns to keep your message personally relevant and timely on a per customer basis. We will work with you and your team to design and implement campaigns that target your audience along with maximizing your return on marketing investment.
Your customers make your business moving forward, the lights on and the doors open. That’s why most of the businesses devote a significant amount of time, energy and money to promoting themselves in local papers, yellow pages, online directories and other advertising channels. Unfortunately, most businesses think they are done marketing when a customer walks through the door for the first time. Shouldn’t you do everything possible to get the most out of the investment you made to attract that new customer?